5 September 2013

Thanks to Richard Branson, Amsterdam got a little greener on September 16th. The British business magnate gave the city’s IAMsterdam logo a makeover at the Westergasfabriek cultural complex on his own inimitbale way.  The stunt kicked off the final of the Postcode Lottery Green Challenge, the international competition for sustainable startups, for which Branson is chairing this year’s jury.

Armed with a paint sprayer and brushes, Branson and the Green Challenge finalists painted the logo green. This afternoon, the contenders will battle eachother for €500,000 to realise their carbon-reducing business plans. Another €200,000 will be awarded to one or two runners-up.

Two Dutch finalists compete
The Postcode Lottery Green Challenge, hosted by the Dutch Postcode Lottery, aims to help green entrepreneurs to bring innovative, sustainable products and services to market. Out of 311 people from around the world who submitted business plans this year, five finalists were selected, including two Dutchmen. Wolbert Allaart of the Hague and Patrick Heuts of Oosterbeek are competing against three American women: Ginger Dosier, Alison Greenlee and Kavita Shukla. Branson and his fellow jury members will choose the winner.