23 March 2012

Unseen, the new international photography fair, announces it’s inaugural 2012 edition, which will take place in Amsterdam’s Westergasfabriek from September 20 – 23. Unseen is a joint venture of Foam (Fotografiemuseum Amsterdam); Platform A (office for cultural businessdevelopment); and Vandejong (branding agency).

A New Fair for Unseen Photography
Unseen is an effort to give new photography the platform it deserves. It brings together galleries that focus on new developments, young photographic talent, known photographers with new works to show and a global audience interested in discovering groundbreaking work. Unseen focuses on exciting and ‘emerging’ developments in the world of photography, on pioneers and adventurers, providing a source of inspiration for international collectors and photography lovers worldwide.

International Galleries
Unseen has invited over 50 galleries from around the globe to participate in this launching edition. An eclectic mix of large and small, known and new, all of which are the best in their particular field.

Festival Flair
Unseen will provide an atmosphere in which the modern visitor feels at home. Highlights of the accompanying programme will include the Unseen Collection, a curated exhibition of never before seen photographs from each participating gallery with a price under 1.000,- and the Unseen Market, a pilot for launching and financing new opportunities within the photography world. Further events include special tours of the fair, the launch of Foam Magazine’s annual Talent Issue, the Offprint Book Fair and an evening programme of documentary and film screenings. Further details of the accompanying programme will be announced in April.